Agency Brief: it's important that this video speaks to all North Carolinians, from the mountains to the coast, and provides some details of the origins and purpose of the organization.

Client Brief: Market Share Sherpas wanted a very organic look to the visuals and audio; “not fancy at all” as they put it. They asked for a more gritty look, and even wanted to leave the lavalier microphones visible in some of the shots.

Agency Brief: this video should serve as a template for teaching the Wellstar employee development staff how to navigate conversations regarding employees’ professional development and progression within the company.

Client Brief: Vince Moreno is a singer/songwriter based in Nashville Tenneesse who wanted to introduce his fan base to a deeply personal song he had written many years ago.

Client Brief: This video is part of a worldwide campaign to promote the use of cotton over synthetic fabrics by introducing viewers to cotton farmers and having them explain the process of harvesting cotton.

Client Brief: Elder Law of Nashville wants to project as much empathy as possible to viewers and potential clients, while demonstrating they they are experts in planning for the future. They did not want any music.