VF Imagewear

To launch their new line of functional clothing and uniforms, VF Imagewear needed images of first responders performing their duties.

Over the course of two days, we produced multiple scenes of first responders doing their jobs; we worked with actual first responders as well as professional talent; we obtained permits and the necessary security to close down two streets in Nashville so we could use them as our locations; we created all the images and managed the production schedule during two 12-hour days.